When the water's brown, the swells in town.

Where sick waves meet even sicker water...

Toxic Tides Co. is a surf-inspired apparel brand born in Imperial Beach. We blend coastal culture with environmental truth to raise awareness of broken policies that let raw sewage flood our local beach towns. It's apparel for surfers, locals or anyone who's had to paddle out in contaminated water and said "Screw it, the surf's firing."